Customer success manager is a key position in SaaS companies responsible for the portfolio of existing clients. CSMs usually support them in using the product and are responsible for the client‘s growth. I will look at what are the key factors for successful CSMs in our company while being aware that it might vary from […]
In one old interview, I was asked what was the biggest mistake I made as a freelancer. „I don’t think I made any,“ was my response. Being shy of cameras and the whole interview made it probably sound like I am a rude snob with 0 self-reflection. Well, the truth is, I made hundreds of […]
From business perspective, 2017 was the year of change. After 6 years my daily job totally changed. I jumped to the wild water and tried to swim and surf the best I could. It was far from perfect, I hardly kept my head above the water. But I survived and now I’ve got time to […]
Conversion optimisation is a nice feature in Facebook Ads. It sounds like a dream: Facebook will deliver your ad to users who are more likely to convert. The reality is usually more complicated. Let’s take a look how it works.
Being digital marketer in Dubai has one disadvantage: there is lack of events with valuable, inspiring content. Therefore we have to travel literally all over the World to stay in touch with latest digital trends. Last weekend I was in Ostrava, Czech Republic attending Marketing Festival – world-class digital marketing event. How was it?
This is supposed to be the first and last post you need to bookmark about Facebook Advertising. Every week I read articles about new features and best practices. Two weeks later these posts are too old. Here’s the ultimate Facebook Ads guide linking to the most important information about Facebook advertising. This guide is being […]