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Author Archives: Lukas

About Lukas

Lukas founded Jayid after helping 100s of businesses both in MENA and Europe with digital marketing and building regional offices for international companies. He's passionate about developing others and his vision is to unlock digital for every entrepreneur and business in the world.

Instagram Ads – all you want to know & much more

Advertising on Instagram is live for all countries since October 2015. Everybody can now place an ad on Instagram through Facebook advertising platform. Let’s take a look how it works and what’s possible there.

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Why do you kill your PPC efforts with bad landing pages?

There are many reasons why your campaign could fail. Wrong targeting, broad keyword matches, furious bidding, insufficient budget or boring ad copy. Beside of these we very often forget one underrated campaing killer: landing pages.

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Dynamic Remarketing on Facebook: Step by Step

The ultimate tool we have craved for ages is finally here: Facebook has enabled dynamic remarketing on its ad accounts so that users will be displayed the very goods they had viewed. Let’s explain what dynamic remarketing is in the first place. It is a way to show the ads based on the products the […]

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See, Think, Do, Care framework & FB ads

See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

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UTM parameters – measure as much as you can

One of the most favourite advantages of digital marketing is that we can measure it well in comparsion with offline channels. Although that many of marketers don’t use even basic possibilities they have. One of these are UTM parameters.

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