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Author Archives: Lukas

About Lukas

I am performance oriented digital marketer currently on a mission of moving MENA digital market forward. Being a certified professional in Google AdWords and Facebook Advertising plus experience from campaigns for 100+ companies give me huge ammo for my mission. Currently, I lead MENA team in ROI Hunter, Facebook Marketing Partner. Our job is to make marketer's life easier with help of our SaaS platform and strategic consultancy.

Dynamic Remarketing on Facebook: Step by Step

The ultimate tool we have craved for ages is finally here: Facebook has enabled dynamic remarketing on its ad accounts so that users will be displayed the very goods they had viewed. Let’s explain what dynamic remarketing is in the first place. It is a way to show the ads based on the products the […]

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See, Think, Do, Care framework & FB ads

See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

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UTM parameters – measure as much as you can

One of the most favourite advantages of digital marketing is that we can measure it well in comparsion with offline channels. Although that many of marketers don’t use even basic possibilities they have. One of these are UTM parameters.

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