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Author Archives: Lukas

About Lukas

Digital marketer from Prague, Czech Republic. He’s managing $1,000,000 budget of ROI Hunter clients in Dubai. Aside marketing he loves beach volleyball as well as other sports and traveling.

See, Think, Do, Care framework & FB ads

See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

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UTM parameters – measure as much as you can

One of the most favourite advantages of digital marketing is that we can measure it well in comparsion with offline channels. Although that many of marketers don’t use even basic possibilities they have. One of these are UTM parameters.

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