Category Archives: Facebook Ads

Facebook ads: conversion optimisation

Conversion optimisation is a nice feature in Facebook Ads. It sounds like a dream: Facebook will deliver your ad to users who are more likely to convert. The reality is usually more complicated. Let’s take a look how it works.

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Facebook Ads Guide

This is supposed to be the first and last post you need to bookmark about Facebook Advertising. Every week I read articles about new features and best practices. Two weeks later these posts are too old. Here’s the ultimate Facebook Ads guide linking to the most important information about Facebook advertising. This guide is being […]

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How to structure Facebook DPA campaigns

Dynamic remarketing is the key to success in Facebook performance marketing. It allows you to reach the relevant audience with tailored message. Usually, you target the user in the last part of his buying process which makes DPA the best performer in terms of ROI. These are best practices for DPA campaign structure.

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How to optimize your Facebook Advertising Bidding?

If you want to optimize your Facebook Ads campaigns you need to work with bidding, budgets, targeting or creatives. In this article I am going to show you ho to edit your bids to achieve better results from your Facebook Advertising.

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3 reasons why you should give FB Ads same love as AdWords

I’ve had a chance to meet more than 40 marketers during my workshops and speak with them about Facebook Ads. Doesn’t matter if they were working for biggest ecomm players or for an agency I’ve noticed one point: sometimes we disregard that Facebook Ads work in a similar way as Google AdWords or any other […]

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Huge numbers of conversions in your Facebook Reports? You’re not alone.

Few weeks ago Facebook changed a small piece of reporting. This small change means that lot of advertisers are seeing huge numbers of conversions which don’t represent the number of your goal completitions. Here’s the way how to find numbers you are looking for. What’s the issue? Most of advertisers are using only default reports […]

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Instagram Ads – all you want to know & much more

Advertising on Instagram is live for all countries since October 2015. Everybody can now place an ad on Instagram through Facebook advertising platform. Let’s take a look how it works and what’s possible there.

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Dynamic Remarketing on Facebook: Step by Step

The ultimate tool we have craved for ages is finally here: Facebook has enabled dynamic remarketing on its ad accounts so that users will be displayed the very goods they had viewed. Let’s explain what dynamic remarketing is in the first place. It is a way to show the ads based on the products the […]

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See, Think, Do, Care framework & FB ads

See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

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