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See, Think, Do, Care framework & FB ads

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See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

 

How does SEE – THINK – DO – CARE work in Facebook Ads

 

Avinash Kaushik’s framework is popular buzz-topic these days. Loads of articles and presentations talk about it, I am sure there will come some e-books or something like that. But that’s theory. In this presentation you can see an example of Facebook ads campaign built on this framework.

We set up 4 things for each phase:

  • Goal
  • Audience
  • Content
  • Analytics metrics

Believe or not, it was one of the greatest campaigns I’ve made. Take a look at the presentation and leave a comment bellow:

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Lukas

Head of region - MEAA at ROI Hunter
After 3.5 years of building a successful freelance business, I moved to Dubai to find new challenges. I joined ROI Hunter - a SaaS platform helping e-commerce businesses advertise on Facebook as Account Manager. In 2017 I became responsible for the business in the region and since then, grew our team from 2 to 12 people and multiplied revenue several times. I have always loved sharing things, that's why I started YouTube channel WeSpeakDigital or facilitate coursed at the University of Dubai. Now, I want to get back to writing to share what I have learned on this amazing journey and practice my written "czenglish".