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See, Think, Do, Care framework & FB ads

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See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

 

How does SEE – THINK – DO – CARE work in Facebook Ads

 

Avinash Kaushik’s framework is popular buzz-topic these days. Loads of articles and presentations talk about it, I am sure there will come some e-books or something like that. But that’s theory. In this presentation you can see an example of Facebook ads campaign built on this framework.

We set up 4 things for each phase:

  • Goal
  • Audience
  • Content
  • Analytics metrics

Believe or not, it was one of the greatest campaigns I’ve made. Take a look at the presentation and leave a comment bellow:

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Lukas

Senior Account Strategist - MENA at ROI Hunter
Digital marketer from Prague, Czech Republic. He’s managing $1,000,000 budget of ROI Hunter clients in Dubai. Aside marketing he loves beach volleyball as well as other sports and traveling.

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