Tag: bidding

Facebook ads: conversion optimisation

Conversion optimisation is a nice feature in Facebook Ads. It sounds like a dream: Facebook will deliver your ad to users who are more likely to convert. The reality is usually more complicated. Let’s take a look how it works.

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How to structure Facebook DPA campaigns

Dynamic remarketing is the key to success in Facebook performance marketing. It allows you to reach the relevant audience with tailored message. Usually, you target the user in the last part of his buying process which makes DPA the best performer in terms of ROI. These are best practices for DPA campaign structure.

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How to optimize your Facebook Advertising Bidding?

If you want to optimize your Facebook Ads campaigns you need to work with bidding, budgets, targeting or creatives. In this article I am going to show you ho to edit your bids to achieve better results from your Facebook Advertising.

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