Tag: facebook

Facebook Ads Guide

This is supposed to be the first and last post you need to bookmark about Facebook Advertising. Every week I read articles about new features and best practices. Two weeks later these posts are too old. Here’s the ultimate Facebook Ads guide linking to the most important information about Facebook advertising. This guide is being […]

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How to structure Facebook DPA campaigns

Dynamic remarketing is the key to success in Facebook performance marketing. It allows you to reach the relevant audience with tailored message. Usually, you target the user in the last part of his buying process which makes DPA the best performer in terms of ROI. These are best practices for DPA campaign structure.

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3 reasons why you should give FB Ads same love as AdWords

I’ve had a chance to meet more than 40 marketers during my workshops and speak with them about Facebook Ads. Doesn’t matter if they were working for biggest ecomm players or for an agency I’ve noticed one point: sometimes we disregard that Facebook Ads work in a similar way as Google AdWords or any other […]

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