Tag: fb ads

Facebook ads: conversion optimisation

Conversion optimisation is a nice feature in Facebook Ads. It sounds like a dream: Facebook will deliver your ad to users who are more likely to convert. The reality is usually more complicated. Let’s take a look how it works.

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Facebook Ads Guide

This is supposed to be the first and last post you need to bookmark about Facebook Advertising. Every week I read articles about new features and best practices. Two weeks later these posts are too old. Here’s the ultimate Facebook Ads guide linking to the most important information about Facebook advertising. This guide is being […]

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How to structure Facebook DPA campaigns

Dynamic remarketing is the key to success in Facebook performance marketing. It allows you to reach the relevant audience with tailored message. Usually, you target the user in the last part of his buying process which makes DPA the best performer in terms of ROI. These are best practices for DPA campaign structure.

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See, Think, Do, Care framework & FB ads

See, Think, Do, Care framework is something we are talking a lot about but it is rare to see it in real campaigns. In this presentation I’m gonna show you my case study of Facebook Ads campaign built on this framework.

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