Tag: tips

Facebook ads: conversion optimisation

Conversion optimisation is a nice feature in Facebook Ads. It sounds like a dream: Facebook will deliver your ad to users who are more likely to convert. The reality is usually more complicated. Let’s take a look how it works.

Read more

How to structure Facebook DPA campaigns

Dynamic remarketing is the key to success in Facebook performance marketing. It allows you to reach the relevant audience with tailored message. Usually, you target the user in the last part of his buying process which makes DPA the best performer in terms of ROI. These are best practices for DPA campaign structure.

Read more

How to optimize your Facebook Advertising Bidding?

If you want to optimize your Facebook Ads campaigns you need to work with bidding, budgets, targeting or creatives. In this article I am going to show you ho to edit your bids to achieve better results from your Facebook Advertising.

Read more

Instagram Ads – all you want to know & much more

Advertising on Instagram is live for all countries since October 2015. Everybody can now place an ad on Instagram through Facebook advertising platform. Let’s take a look how it works and what’s possible there.

Read more