UOD – Digital Marketing

M1 – Digital Disruption, Strategy & Future

Recommended reading:

• Weare social: Global Overview 2019
• See-Think-Do-Care framework
• Dictionary

Deck

• (PDF)

M5 – Performance marketing

Deck

• (PDF) updated 14/03/2020
• 1.Performance marketing (3rd Mar)
  – Facebook Ads (3rd, 14th, 17th)- Google Ads –(17th*, 18th, 21th, 28 Mar)
  2.Assessment (Tue 31 Mar)
  (31 – Start of Emailing)

Keyword research

• sample sheet
• keyword matches builder 

Recommended reading:

• Learn the basics of AdWords
• How to set up and get started with a Facebook Business Manager account
• Facebook Ads Manager: How to get started
• The ultimate guide to giving your partner Facebook Agency access to all your Facebook assets
• Facebook certification: Facebook Blueprints
• Google certification: Google Skillshop

Related videos: wespeakdigital

M6 – E-mail marketing

Deck

• (PDF) – updated 31/03/2020
• Assessment: 7th April

M7 – eCommerce & Online Shopping

Deck

• (PDF)

Assessment: 18/04/2020

Resources

• State of payments – research about e-commerce
• Shopify – ecommerce platform