UOD – Digital Marketing
M1 – Digital Disruption, Strategy & Future
Recommended reading:
Deck
M5 – Search Engine Marketing (SEM), Display Marketing & Paid Social
Deck
Recommended reading:
- Learn the basics of AdWords
- How to set up and get started with a Facebook Business Manager account
- Facebook Ads Manager: How to get started
- The ultimate guide to giving your partner Facebook Agency access to all your Facebook assets
Related videos: wespeakdigital.me
M7 – eCommerce & Online Shopping
Deck
Resources
- State of payments – research about e-commerce
- Shopify – e-commerce platform
M8 – Analytics Reporting, Defining KPIs, and Measuring Performance
Deck
Resources:
- Measureschool – YouTube channel
- Google Academy For Ads – Google Analytics
M9-Presentation by Students- Digital Strategy Showcase & Conclusion
Deck
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Lukas
Head of MENA operations at ROI Hunter
I am performance oriented digital marketer currently on a mission of moving MENA digital market forward. Being a certified professional in Google AdWords and Facebook Advertising plus experience from campaigns for 100+ companies give me huge ammo for my mission.
Currently, I lead MENA team in ROI Hunter, Facebook Marketing Partner. Our job is to make marketer's life easier with help of our SaaS platform and strategic consultancy.
Latest posts by Lukas (see all)
- 3 big steps I did in 2017 - January 3, 2018
- Facebook ads: conversion optimisation - April 16, 2017
- 4 highlights from Marketing Festival 2016 - October 25, 2016